Amazon has revealed a host of fresh features for its National Football League’s (NFL) Thursday night football coverage.
Now in the second year of its US$130 million global rights deal with the NFL, the Prime Video over-the-top (OTT) platform is offering fans a new line-up of expert insight and analysis, access to live data and a simplified viewing experience.
Those watching on Fire TV, Android and iOS will benefit from further enhancements to Prime’s X-Ray experience, which offers users Next Gen Stats previously only available to coaches and announcers. Prime Video is also enabling analytics on the go via mobile, allowing customers to access real-time stats during games.
Multiple audio options will be on offer, with viewers able to choose from three audio streams, including the Fox Sports broadcast.
For the third year, Thursday night football will be available on Twitch, Amazon’s esports-orientated streaming service, which will include co-streamed commentary from popular streamers. Fans will be able to interact while watching via the platform with NFL themed emotes and real-time game trivia.
A new 30-minute live show, NFL Next, is also being launched. A Prime Video exclusive, it will give insight and commentary from established NFL experts, including Super Bowl winner Chris Long.
Marie Donoghue, vice president of Prime Video Sports, said: “We’re revolutionising the way football fans stream Thursday Night Football and allowing Prime members to personalise how they watch and hear the game.
“There’s something for every football fan — from deeper gameplay analytics at their fingertips, to differentiated commentary, to the ability to easily discover and watch on any device, anywhere in the world. We think both longtime sports fans and those new to the game will love watching and engaging with TNF on Prime Video and Twitch.”
Amazon TNF coverage kicks off this season with the Green Bay Packers hosting the Philadelphia Eagles.